If you asked the average person on the street then they would say that the locksmith profession is a traditional one, with knowledge passed down from father to son. If you really stop to think about it though, the work of the locksmith has changed entirely over the last decade or two. More doors are PVC than wood these days. People are calling locksmiths to get them into their cars not just their homes. Locksmiths have seen their role expanded so that they are security consultants and not just craftsmen.
Let’s take a look at how the role of the locksmith has changed, and how it is likely to change further in the future.
New Locks, New Methods
As alluded to above there are new locking systems being developed all the time. This means that locksmiths have to stay up-to-date with the latest security hardware, and have the skills to work with it. This has meant that the modern locksmith has to follow a continuous professional development cycle in order to be able to do their job.
New Technologies Arriving All The Time
It isn’t just the locks that have changed over recent years. There are lots of new technologies coming into the market place as well, such as keyless automobile entry, new burglar alarms, electronic keypad property entry systems and remote control entry systems. The profession has become more diverse, technology focused and the expectations of clientele have increased.
It used to be the case that the locksmith would cut your keys for you. In just about every supermarket these days there are services that will cut your keys while you do your grocery shopping. This has added to the necessity for locksmiths to diversify into other areas.
Indeed, there has also been a rise in the number of large services, even national locksmith services. This has made it more important than ever for smaller operators to provide a friendly, reliable, speedy, value for money local locksmith service.
These days people search for everything online. How did you find this article? As locksmiths we need to invest more time and energy into our marketing so that we can interact with our customers when they need us. If we can’t be found then how can we deliver our services to the local community?
We therefore have to get cuter with our marketing, including understanding the role that content like this has. If you see us as experts then we will be more likely to gain your business. This is a dramatic expansion of the previous role that we had to do was a locksmith. Word-of-mouth advertising is still important, but the online environment is increasingly important too.
As a leading locksmith in Brighton we are acutely aware that our world has changed, and that our customers expect us to be able to do more things. We therefore ensure that our staff are fully trained and up-to-date with all the latest technologies and trends so that we arrive at your doorstep with the knowledge and skills you require of us. If you are looking for a locksmith right now then get in touch.